Maude’s Paperwing Gallery

Rebranded logo. Project included brand guidelines as well as use case example by applying the brand in a mobile website. Maude’s Paperwing Gallery’s branding focuses on creating a memorable logo that keeps the original feel of the brand, but with a more refined approach. The logo features “Maude” who can double as a mascot for the brand, as it fits the witchy aesthetic of the metaphysical store.

Mobile Site Design

As an example of following the branding guidelines I designed, I applied them to a mobile site. this included imagery of the shop, the color palette, and approved typefaces.

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